Your sales funnel should be as thoughtfully built as your boats.
Marquatica is a sales-focused marketing partner for growth-minded boat brands and their dealers. We find the places buyers drop out, fix them, and show which marketing produced the boats that sold.
We help leading OEMs build the sales pipeline between their marketing and their dealers, with reporting they can trust.
Most boat brands can say how many leads came in last month. Fewer can say which of them became owners, or which dealer closed the sale. That record sits in pieces: an ad account, a website, a CRM, a dealer's desk.
Questions the pipeline has to answer
Which marketing turned into boats sold?
A boat registers months after the click that started it. Between the two sit a form, a CRM record, a dealer conversation, and a build sheet. We keep those joined, so a registered hull still points back to the search, the ad, or the email behind it.
The report names the channels that sold boats, and the ones that only produced leads.
Does the lead reach the right dealer while the buyer is still shopping?
A lead goes to the dealer whose territory covers the buyer, in the system that dealer already works in. We record whether it was accepted, how long it sat, and what happened after.
Dealers who answer and sell get more of the leads that follow. Dealers who let them sit show up in the same report, by territory.
- Coastal NorthSame day
- Gulf CoastSame day
- Inland LakesNext day
- TidewaterSame week
- Mountain WestNo reply
Are you in front of the right buyers before they pick a brand?
Boat buyers research for months before they talk to anyone. We reach the people actively shopping in your segments, in the markets where your dealers can put them on the water.
A tighter audience lifts click-through and lowers cost per lead. It also means your dealers meet buyers who are already close to a decision.
Qompass AI shows the market you are selling into, and what your marketing did inside it.
Qompass AI draws on millions of data points tracking hundreds of thousands of in-market buyers across dozens of boating segments, encompassing hundreds of OEMs and thousands of dealers in the U.S. and around the world.
How the work runs
We build on the systems you already run, and we operate them with your team. The handoff between one part and the next is where buyers are usually lost.
Get found
Search, paid social, and answer engines put your boats in front of people who are already shopping. We start in the segments and markets where you can sell.
Capture
Each form, configurator session, and boat show scan lands on a single buyer record, with the source attached.
Qualify
Active buyers are ranked by how likely they are to purchase, so your team and your dealers know who to call first.
Nurture and route
Buyers hear from you through the months it takes to decide. When they are ready, the right dealer gets the history along with the lead.
Prove
Registrations are matched back to the lead, the campaign, and the dealer handoff. The report answers which dollars sold boats.
We measure our success in boats sold.
We look at the numbers, we tell you what we see, and we operate the system between demand and delivery.
Audit your sales pipeline.
We look at how buyers reach you, what happens after they raise a hand, and where you can see sales today. You get a written read of what we see, and the opportunities to improve, in days.
- Where buyers currently fall out of view.
- What the dealer handoff does to a lead.
- Which reporting you have, and what it leaves out.
No cost. We use the data your team already has.
Questions about the audit
- What do you need from us?
- A read-only look at your ad accounts and site analytics, plus the lead records you already keep.
- How long does it take?
- A few days after we have access. You get the written read either way.